Build a direct-to-consumer product site for a smart pet-feeding ecosystem, aimed at tech-comfortable pet parents, with a reassuring, wellness-first tone and premium-but-friendly positioning, using a shallow but clear nav (Shop, Why/How, Support, Blog, Account, Cart) and a homepage that moves from hero value prop to social proof, product differentiators, “how it works,” emotional lifestyle band, support FAQs, then ema
